Have you ever thought about the reasons why Indians love Maruti cars? Maruti is the leading car seller in India since its establishment? None of the other brands could even come closer to the sale of Maruti cars for more than four decades. You will find Maruti cars in most of the positions in the top 10 most selling cars in India. There are several reasons for the acceptability of Maruti cars among the lakhs of customers.
The popularity of Maruti cars is soaring with each passing year. Even though the competitors try their level best to overtake Maruti. We had undertaken an analysis of finding out the reasons for the popularity of Maruti cars. Some of the prime reasons for the popularity of Maruti cars in India are enumerated below.
Mileage is the first consideration that comes to every Indian’s mind when thinking of buying a car. They buy a car after due calculation of expenditure if they use the car daily. Approximate mileage and the fuel expenses will be calculated before they go for the car.
The Maruti management and technical team understand this and they give priority in ensuring the best mileage. Maruti cars have clear superiority in mileage among the cars of each segment. This is one of the reasons for the love of Indians for Maruti cars.
Majority of Indians buy cars for requirement, rather than a luxury. The EMIs, loans and the money in hand will be calculated before opting for a car. Maruti cars will be cheaper than a car of the same segment from any other manufacturer. The installation of luxury accessories also will be less costly than other brands.
You will find a Maruti service centre in every corner of the road. Hence, you do not have to search for a Maruti service centre for repair, servicing and maintenance. Since the number of service centres is more, they will be competing with each other for customers. Hence, you will get additional benefits and the best service.
Accessories and spare parts of Maruti cars are cheaper than other cars. This reduces the servicing cost substantially. You can take proper care of the car and carry out servicing at the fixed periodicities without spending much. It is said jokingly that servicing costs for a Maruti car are not much more than a bike.
You do not have to search for the spare parts. There is no shortage of spare parts and the same help while servicing/ repair of the vehicle. Even if the model has been stopped, you will get the spares. Shortage of spares is not an issue in the case of Maruti cars.
Maruti cars have more takers than any other brand. This is beneficial when you think of selling your used car. The resale value of most of the Maruti models is high. Some dealers specialise in the sale of Maruti used cars and they give the right price to your car. Thus, you can sell your old car without much trouble. There are not many brands that offer resale value as much as Maruti cars.
Although Maruti manufactures cars in technical collaboration with Suzuki, the cars have an Indian feel. It gives Indians the pleasure of their vehicle. Whereas the other car manufacturers give the feel of outsiders.
Maruti owns more than 50% market share. It is India’s largest car manufacturer with the biggest chain of showrooms and service centres. The trust and faith offered by Maruti are unmatched. This also attracts customers towards Maruti cars.
Maruti cars are installed with simple technology for everyone to handle without any complications. Even a newbie driver can drive the car with confidence. People consider the ease of driving also while thinking of a car.
The brand value and image held by Maruti is very high. The name itself is sufficient to pull customers towards it. Founded in the early 80s, the big-name comes with trust. The lakhs of satisfied customers have been the brand ambassadors of Maruti.
The more the sale, the more the luxury and technical specialities added. Maruti is installing the latest features and introducing advanced technologies with each new model. Thus competing with the international car manufacturers. At the same time, Maruti does not increase the price in proportion to the luxuries added. You can get high-end luxuries at a lesser price than other cars.
There are umpteen reasons behind the love of Indians for Maruti cars. Maruti is the king in car manufacturers in India. Maruti cars could be your ideal choice when you think of buying a car. You can buy a new Maruti car or think of buying a used car. You can get the value for money in both cases.
Reputed dealers are selling Maruti used cars with extended warranty options. You can buy those second-hand cars without any concern. The well-established dealers sell used cars only after a repair, maintenance and reconditioning. Therefore, you do not have to bother about the after-sales service.
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